委托方：莒縣海匯集團(tuán)

項(xiàng)目地: 山東省日照市莒縣浮來山鎮(zhèn)

Client: Haihui Group of Ju County

Project Location: Fulai Mountain Town, Rizhao City, Shandong Province, China.

項(xiàng)目概況：

項(xiàng)目地以浮來山風(fēng)景區(qū)為核心，擴(kuò)展至山下，面積共計(jì)7582畝。

浮來山省級風(fēng)景名勝區(qū)，4A景區(qū)，以4000年銀杏樹知名。

山下主要特征為村莊、農(nóng)田及散落其間的廢棄采石礦坑。

歸派策劃：

宣傳口號：天下銀杏王   世外浮來山 

把浮來山融入“仙境海岸”大品牌，塑造項(xiàng)目新高度

打造以“佛樹”和“仙境”為主題的旅游區(qū)

提出以新興市場為指向，將新興文化注入文化資源

并圍繞核心產(chǎn)品配套旅游服務(wù)，形成浮來山文化旅游綜合體

Overview:

This town is based on Fulai Mountain scenic spot and its surroundings, it covers an area of 7582 Chinese acres in total.

Fulai Mountain is a 4A provincial-level scenic spot and it’s famous for ginkgo trees which has more than 4000 years’ history.

Under the mountain, the landscapes mainly include village areas, farmland and abandoned quarries and mines 

Our Planning:

Slogan: Fulai Mountain, the Kingdom of Ginkgo and Paradise of Living

Integrating Fulai mountain into the brand of “The Coastal Wonderland”

Create a tourism destination with the theme of” Buddha tree” and “Wonderland”

Put forwarder the concept of emerging markets oriented, and integrate its culture into local culture

Based on its tourism products and related service, create a Fulai culture based tourism destination